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In addition, a reported 16.45% of blogs on Tumblr exclusively contain porn.Tumblr's Community Guidelines permits adult-oriented content but requires that blogs that contain occasional or substantial adult content to be flagged as such.Tumblr Head of Sales, Lee Brown, has quoted the average ad purchase on Tumblr to be nearly six figures.
In early June 2012, Tumblr featured its first major brand advertising campaign in conjunction with Adidas, who launched an official soccer Tumblr blog and bought placements on the user dashboard.
The messaging platform will also replace the fan mail system, which has been deprecated.
However, an analysis conducted by news and technology site Tech Crunch has shown that over 22% of all traffic in and out of Tumblr is classified as pornography.
Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville (housed at Karp's former internship with producer-incubator Fred Seibert's Frederator Studios, which was located a block from Tumblr's current headquarters).
Karp had been interested in tumblelogs (short-form blogs) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform.For users who are logged into Tumblr, but do not have "Safe Mode" turned on, NSFW blogs should show up on search and tag pages; NSFW pages are indexed by search engines.